Introducing “The Big Book of Brilliant PR Ideas: 100 Case Studies for Inspiring High-Impact Public Relations Campaigns”
If you only add one book to your library this year, make it “The Big Book”—this collection of the best PR campaigns of the past three years is guaranteed to ignite your imagination, turn on your team and push your creativity to exciting new heights.
We all know it: Ultimately, communications professionals are recognized, rewarded and remembered for the boldness and impact of their ideas. When you conjure up breakthrough concepts, you win all the way around: Big ideas attract the media, they move customers to action and they impress the judges of PR industry awards competitions.
The big question is, how can you generate communications campaigns that produce record-breaking results … day in and day out?
How Bulldog Reporter’s “Big Book of Brilliant PR Ideas” kick-starts your creative process
Pull “The Big Book” out before you plan any campaign. Use it to review brilliant campaigns that match your product type, your communications challenge or the creative strategy you intend to pursue. You’ll find inspiration in “The Big Book” because it gives you in-depth outlines of 100 award-winning efforts—PR campaigns that earned unparalleled media coverage and the respect of journalist judges in the annual Bulldog Awards over the past three years.
Hundreds of awe-inspiring ideas stimulate, provoke and motivate your team to world-class achievement
You’ll love working with “The Big Book”: Its index lets you find inspiration using scores of general categories, plus dozens and dozens of specific keywords. No matter what your product, what your industry, what your communications problem, headline-grabbing, market-shaking ideas are at your fingertips.
20 GENERAL CHAPTER CATEGORIES
- Arts & Entertainment
- Crisis Communications
- Company Positioning/Branding
- Education/Public Service
- Food & Beverages
- General Business
- Health, Medicine & Fitness
- Investment, Banking & Financial Services
- Issue/Cause Advocacy
- New Product Launch
- Online Newsroom
- Personality/Celebrity
- Response to Breaking News
- Research
- Special Events/Stunts
- Social Media Tools
- Technology
- Travel, Hospitality & Destinations
- Campaigns Under $10,000
- Websites
67 SPECIFIC KEYWORD CATEGORIES
- Activism
- Advocacy
- Anniversary
- Arts
- Branding
- B-roll
- Business
- Cause-Related
- Surveys
- Medicine
- Contest
- Technology Industry
- Product Launch
- Crisis
- Third-Party
- Online Video
- Twenty-Somethings
- Pitching Television
- Webcast
- Health
- Short Timeframe
- Giveaways
- Holidays
- Hospitality
- Investing
- Issues
- New Concepts
- Local Outreach
- Managing Clients
- Media Training
- Celebrity
- Taboo Subjects
- New Media
- Evergreen
- Teens
- Offline Video
- Endorsers
- Knowledge Creation
- Breaking News
- Fast-Turnaround
- Finance
- Fitness
- Food
- Tight Budget
- Social Awareness
- Social Media
- Socially Conscious
- Special Events
- Statistics/Studies
- Stunts
- Environmental
- Travel
- Partnerships
- Trade Shows
- Online Newsroom
- Entertainment
- Thought Leadership
- Education
- Pitching Radio
- Family
- Press Conferences
- Pro Bono
- Public Service
- Publicizing Research