New from Bulldog Reporter! Introducing Bulldog Reporter's "Big Book of Brilliant PR Ideas: 100 Case Studies for Inspiring High-Impact Public Relations Campaigns" If you only add one book to your professional library this year, make it "The Big Book." This collection of the best PR campaigns of the past three years is guaranteed to ignite your imagination, turn on your team and push your creativity to exciting new heights. Pull "The Big Book" out before you plan any campaign: Use it to review brilliant campaigns that match your product type, your communications challenge or your creative strategy. "The Big Book" gives you in-depth outlines of 100 award-winning efforts that earned unparalleled media coverage.