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Headline Writing: Can You Please Google and People at the Same Time?
May 17, 2012
Today on Forbes.com, Richard Levick examines why analysts are confident that JPMorgan Chase will readily absorb this setback and move on, even if the mighty bank’s losses extend well beyond the $2 billion we already know about. The real underlying issue here is the marketplace impact of a personal brand. Were Jamie Dimon not the fabled last man standing, the impact of these losses would have been significantly less ominous. Yet it’s a double-edged sword. Even amid withering public criticism, Dimon is well-served by the reputational equity that he’s amassed since the financial crisis.
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5/18/2012
Here are our top 10 picks for this week:
Study: B-to-b companies lag b-to-c in social media tracking
from BtoB Magazine
B-to-b companies trail b-to-c companies in tracking social media and responding to social media customer feedback, according to a new study by customer experience software company Satmetrix...
5/18/2012
I recently spoke to a group of non-fiction writers and reporters at the annual American Society of Journalists and Authors Conference in New York City. During my talk, I reminded the audience that most people don’t remember raw numbers.
As an example, I offered this “bad” statistic:
“Four and...
5/18/2012
We expanded overseas and planted our flag in Singapore in 1996.
Today, with nine offices across Europe, Asia and the U.S., we’ve literally worked with hundreds of executives on the international PR front.
Taking from these experiences - and borrowing from David Letterman - we’ve packaged our top-ten list...
5/18/2012
This week I met with Bradley Horowitz, who is now in charge of Google+, in addition to his work on Google News and other brands. Google+ is trying to differentiate on the basis of integrating social with search. As noted in a recent Fast Company article, Google+ allows you to share privately.
I was impressed by...
5/18/2012
One of the most powerful tools for marketing your books is the treasure trove of online book review and book recommendation sites like Goodreads, AuthorsDen and Shelfari.
You can create a community of hundreds or even thousands of raving fans who will examine which books you’ve placed on your virtual bookshelf....
5/18/2012
It has been a crazy, but totally fun, week! Thank you to all of you who participated in the Marketing in the Round launch!
Thanks to all of the photos everyone posted and the Facebook Timeline, Geoff Livingston and I have an incredible story we’ll be able to look back on for many years.
I’ve had lots of...
5/18/2012
[Originally posted on CNBC.com.]
With the Facebook IPO looming and everybody watching, I’m wondering if the social network to end all social networks is going to live up to the hype. (Could anything live up to all this hype?)
With big advertisers not convinced that Facebook is a good platform to propel brands...
5/18/2012
Last weekend I was hanging out with my friends watching the Red Sox. After a group picture was snapped, the conversation turned to Facebook’s $1 billion acquisition of Instagram. My group of friends is comprised of an accountant, a salesman, a job recruiter, a nurse, and a baker. Other than all having once...
5/18/2012
Q. I’m the first ever intern at a fairly new company, and my experience to date has been less than rewarding. As background, I am not paid. Second, I spend most of the day running errands, preparing packages for shipping, sorting mail and receptionist. I’m not learning anything about the business or staff...
5/18/2012
Here's a real treat for loyal readers: a heated, 20-minute free-for-all discussion about happy employees. The question: Are they more or less productive? A recent survey from Leadership IQ suggests the latter. And, I agree!
Happy vs Productivity podcast
Download the link and listen as I...
5/18/2012
Mark Zuckerberg by Brian Solis
Mark Zuckerberg and 900 million of his friends hit Wallstreet with America’s largest IPO and has once again made history. Facebook’s first trade was $42.05 giving the social network a valuation of ~$115 billion. In the process, Zuckerberg became the 29th-richest man in the...
5/17/2012
This is not a facetious question. The process of strategic planning may be reduced to that of just another paperwork exercise unless it is launched with a clear understanding on the part of those involved concerning:
How much time is required?
How many and what types of meetings?
How much preparation...
5/17/2012
Recently, we worked on a submission for a Social Media Crisis Guidebook that will be published in a few weeks. One of the issues we discussed in our chapter deals with the timeline of a social media crisis and how quickly companies need to respond. Before the advent of social media, a crisis situation typically had...
5/17/2012
As the Facebook IPO frenzy crescendos, the media pendulum has swung from fawning friendliness to sudden skepticism catalyzed by one giant automaker's decision to pull its $10 million ad budget from the 900-million+ strong social network.
Interestingly, and mildly reminiscent of its defiant public...
5/17/2012
For those of us who pay attention to social media news, we’ve all heard it – Facebook needs to figure out its advertising platform or else their advertisers will jump ship, just as GM announced it was this week. This is bad for Facebook because it will lose the $10 million in advertising revenue GM...
5/17/2012
Today on Forbes.com, Richard Levick examines why analysts are confident that JPMorgan Chase will readily absorb this setback and move on, even if the mighty bank’s losses extend well beyond the $2 billion we already know about. The real underlying issue here is the marketplace impact of a personal brand. Were...
5/17/2012
This post offers a video recording of a recent lecture given by Larissa and James Grunig at New York University – courtesy of Toni Muzi Falconi, who kindly introduces the video below. In addition, Heather Yaxley provides a brief overview of the highlights of the lecture.
We extend our thanks to James, Larissa...
5/17/2012
A May 15th New York Times editorial, "Ending An Affair?", noted that investors are shunning the stock market due in large part to market bubbles and the fact that investor trust has been destroyed as a result of scandals and reckless trading, including the recent $2 billion loss at JP Morgan Chase....
5/16/2012
PerkettPR is excited to introduce another interview series, “Effective Executives,” showcasing business leaders from top companies across the globe. Our goal is to continue to share insights, tips, tricks and suggestions from those who have seen it all. How do they work? What keeps them up at night? What...
5/16/2012
We all know that infographics are the in, cool thing to do.
Create a simple, compelling graphic and everybody will “get” your story. Customers love them. Marketers and PR folk love them. Media love infographics — sometimes so much that they’ll use whatever image that marketing/PR teams give...
5/15/2012
American workers are not taking all of their vacation time. And when they do, they are not 100% off-the-clock because they are distracted by the gadgets and gizmos that connect them to the world that they have planned to leave behind. But, there is a new trend emerging to truly disconnect us from our working world:...
5/14/2012
Working extensively in entertainment PR, including extensive work as a crisis PR agency for celebrities, an interesting story is the Angelina Jolie Brand – and will she incorporate her soon to be husband’s last name into her name ?
And my 2 cents? Angelina Jolie shouldn’t change her name to Angelina...
5/11/2012
TO LINK TO POST: http://bit.ly/K6FM09
Doug Simon, President & CEO of D S Simon Productions, spoke with Elise Mitchell, President & CEO of Mitchell Communications Group, at the Counselors Academy 2012 Spring Conference about starting her own PR firm.
brightcove.createExperiences();
Elise...
5/4/2012
Get the PR Ball Rolling
Posted by Tom Gable
In the previous post, I introduced the concept of PR as a team sport. How to organize to deliver consistent, quality results for clients? How can you achieve your goals with the minimum possible resources? How to leverage time, so one hour of senior management can turn...
4/26/2012
Hating the Murdochs is a sport in some quarters. It is almost all the old British left has left. Socialism is not doing well, but loathing Thatcher and her biggest media supporters still resonates. In the case of culture secretary Jeremy Hunt, we have what looks like the perfect mirror-image foolishness from the...
4/23/2012
After considering why newsrooms need to change to stay relevant, I have three newsrooms that are changing, and a fourth that re-sets the bar completely. All of the newsrooms represent brands with big investments in owned media and media relations.
1) Starbucks: With 19,...
4/20/2012
Pitching a new media contact is a lot like an awkward first date. You don’t know enough about the other person to know what buttons not to push or what will score you major points. Just like when trying to start a relationship with a new reporter you may not know that they are more likely to give you a...
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ブランド スーパーコピー
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