July 17, 2012
Gabrielle's Angel Foundation Selects The Morris + King Company
The Morris + King Company (MKC; www.morris-king.com), a public relations and integrated marketing agency, announced that it has been retained by Gabrielle's Angel Foundation, a New York City foundation that funds research for therapeutic leukemia treatments and develops initiatives to improve the quality of life for cancer patients.
MKC will develop and execute a comprehensive public relations campaign on behalf of Gabrielle's Angel Foundation to draw attention to the legacy of Gabrielle Rich Aouad, who passed away from leukemia in 1996. The Gabrielle's Angel Foundation was founded by Gabrielle's mother, Denise Rich, Grammy-nominated songwriter and tireless advocate for cancer awareness. The campaign will tap the diverse strengths of MKC's Healthcare, Foundations + Life Sciences Group, bringing heightened awareness to the mission and message of Gabrielle's Angel.
"We are so proud to begin this partnership with the Gabrielle's Angel Foundation," said Caren Browning, EVP and Director of the Healthcare, Foundations + The Life Sciences division at The Morris + King Company. "By shining a light on the extraordinary impact this organization is having on the lives of patients with leukemia, lymphoma and other blood cancers, we are confident that we can help bring greater awareness around these diseases."