February 16, 2012

Meltwater Partners with Online Promotions Leader Strutta to Enhance Social Media Marketing Offering

The Meltwater Group (www.meltwater.com), a leading online media intelligence company, and Strutta Media (www.strutta.com), a leading developer of social marketing applications and analytics for the next generation of online promotions, has announced a strategic partnership. Through this venture, Meltwater will deliver a more robust social media marketing offering, helping companies to more effectively engage with their key stakeholders. By partnering with Strutta, Meltwater continues its vigorous growth momentum established in 2011 with the acquisition of both JitterJam, a social CRM company, and IceRocket, a blog analytics tool, strengthening Meltwater's capabilities in social CRM and search engine marketing. More than ever, the company is now positioned to deliver a full suite of social media marketing solutions for its clients and extend its core capabilities beyond social and digital analytics. "As more organizations move customer promotions and digital marketing to social channels, understanding the subsequent impact on your brand becomes an integral element of a successful marketing campaign," said Niklas de Besche, executive director of Meltwater Buzz, in a news release. "This partnership represents an expanded focus for Meltwater, and by leveraging a category leader like Strutta, we're positioning ourselves as one of the most powerful and unique social media marketing companies out there."

Strutta is a leading platform for promotions on Facebook and the social web. Its products allow agencies and brands to easily create, design and manage interactive contests and sweepstakes. As a Facebook Preferred Developer, Strutta's offering enables companies to effectively promote and manage contests through social channels, allowing them to measure their promotion's engagement and social activity in real time.

In partnering with Meltwater, Strutta gains a channel partner that has a presence in 26 countries, with more than 900 sales and customer support staff, allowing the company to strengthen its position in North America and scale to other markets around the world. As a recognized leader in the social promotions space, Strutta's partnership with Meltwater provides access to an industry-leading suite of social media marketing tools.

"We've seen incredible demand for our solution in North America and our partnership with Meltwater will allow us to accelerate our growth worldwide," said Ben Pickering, CEO of Strutta, in the release. "Partnering with companies such as Meltwater is our gateway to a broader audience. They have a proven track record for delivering solutions to a diverse range of clients that can take advantage of our social marketing applications. By partnering with a leading company like Meltwater, we're validating our social solutions are best of breed."