February 21, 2012
O'Donnell Agency Wins 14 ADDY Awards, Including Prestigious Judges Award
The O'Donnell Agency (www.theodonnellagency.com), a West Palm Beach-based public relations and advertising agency, won 14 ADDY Awards from the 2012 Treasure Coast Ad Federation. O'Donnell received seven GOLD ADDYS, including one for the Thunderwolves team logo created for Oxbridge Academy of the Palm Beaches. This entry was also singled out for additional recognition winning the prestigious Judges Choice Award.
O'Donnell Agency also received gold awards for its advertising campaign for Oxbridge Academy of the Palm Beaches in the Newspaper, Newspaper Campaign, Color Category; Max Planck Florida Institute's Brain Bee Challenge Poster in the Advertising for the Arts & Sciences, Arts, Poster Category; logo for the Peggy Adams Animal Rescue League in the Elements of Advertising, Logo Category; O'Donnell Agency Coffee Cups in the Advertising Industry Self-Promotion, Direct Category; O'Donnell Agency Stationary Package in the Advertising Industry Self-Promotion, Stationary Package Category. The GOLD ADDY is recognition of the highest level of creative excellence and is judged to be superior to all other entrants in the competition.
O'Donnell Agency also took home seven SILVER ADDYS, signifying entries that are outstanding and worthy of recognition. These awards included: Max Planck Florida Institute Cosmos Club Invitation in the Collateral Material, Special Event Invitation Category; Max Planck Florida Institute Lecture Series Invites in the Advertising for the Arts & Sciences, Arts, Invitation Category; Oxbridge Academy of the Palm Beaches Ad in the Newspaper, Full Page, Color, Category; Gunster – Perspectives Ad in the Consumer Trade Publication, Consumer/Trade, Full Page, Color Category; Downtown Development Authority (DDA) Holiday Brochure in the Collateral Material, Brochure, Color Category; Max Planck Florida Institute Christmas Card in the Collateral Material, Special Event Card Category; Max Planck Florida Institute Overview Brochure, Collateral Material, Brochure, Color Category.
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5/18/2012
Here are our top 10 picks for this week:
Study: B-to-b companies lag b-to-c in social media tracking
from BtoB Magazine
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I recently spoke to a group of non-fiction writers and reporters at the annual American Society of Journalists and Authors Conference in New York City. During my talk, I reminded the audience that most people don’t remember raw numbers.
As an example, I offered this “bad” statistic:
“Four and...
5/18/2012
We expanded overseas and planted our flag in Singapore in 1996.
Today, with nine offices across Europe, Asia and the U.S., we’ve literally worked with hundreds of executives on the international PR front.
Taking from these experiences - and borrowing from David Letterman - we’ve packaged our top-ten list...
5/18/2012
This week I met with Bradley Horowitz, who is now in charge of Google+, in addition to his work on Google News and other brands. Google+ is trying to differentiate on the basis of integrating social with search. As noted in a recent Fast Company article, Google+ allows you to share privately.
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5/18/2012
One of the most powerful tools for marketing your books is the treasure trove of online book review and book recommendation sites like Goodreads, AuthorsDen and Shelfari.
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5/18/2012
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5/18/2012
[Originally posted on CNBC.com.]
With the Facebook IPO looming and everybody watching, I’m wondering if the social network to end all social networks is going to live up to the hype. (Could anything live up to all this hype?)
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5/18/2012
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Q. I’m the first ever intern at a fairly new company, and my experience to date has been less than rewarding. As background, I am not paid. Second, I spend most of the day running errands, preparing packages for shipping, sorting mail and receptionist. I’m not learning anything about the business or staff...
5/18/2012
Here's a real treat for loyal readers: a heated, 20-minute free-for-all discussion about happy employees. The question: Are they more or less productive? A recent survey from Leadership IQ suggests the latter. And, I agree!
Happy vs Productivity podcast
Download the link and listen as I...
5/18/2012
Mark Zuckerberg by Brian Solis
Mark Zuckerberg and 900 million of his friends hit Wallstreet with America’s largest IPO and has once again made history. Facebook’s first trade was $42.05 giving the social network a valuation of ~$115 billion. In the process, Zuckerberg became the 29th-richest man in the...
5/17/2012
This is not a facetious question. The process of strategic planning may be reduced to that of just another paperwork exercise unless it is launched with a clear understanding on the part of those involved concerning:
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How many and what types of meetings?
How much preparation...
5/17/2012
Recently, we worked on a submission for a Social Media Crisis Guidebook that will be published in a few weeks. One of the issues we discussed in our chapter deals with the timeline of a social media crisis and how quickly companies need to respond. Before the advent of social media, a crisis situation typically had...
5/17/2012
As the Facebook IPO frenzy crescendos, the media pendulum has swung from fawning friendliness to sudden skepticism catalyzed by one giant automaker's decision to pull its $10 million ad budget from the 900-million+ strong social network.
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5/17/2012
For those of us who pay attention to social media news, we’ve all heard it – Facebook needs to figure out its advertising platform or else their advertisers will jump ship, just as GM announced it was this week. This is bad for Facebook because it will lose the $10 million in advertising revenue GM...
5/17/2012
Today on Forbes.com, Richard Levick examines why analysts are confident that JPMorgan Chase will readily absorb this setback and move on, even if the mighty bank’s losses extend well beyond the $2 billion we already know about. The real underlying issue here is the marketplace impact of a personal brand. Were...
5/17/2012
This post offers a video recording of a recent lecture given by Larissa and James Grunig at New York University – courtesy of Toni Muzi Falconi, who kindly introduces the video below. In addition, Heather Yaxley provides a brief overview of the highlights of the lecture.
We extend our thanks to James, Larissa...
5/17/2012
A May 15th New York Times editorial, "Ending An Affair?", noted that investors are shunning the stock market due in large part to market bubbles and the fact that investor trust has been destroyed as a result of scandals and reckless trading, including the recent $2 billion loss at JP Morgan Chase....
5/16/2012
PerkettPR is excited to introduce another interview series, “Effective Executives,” showcasing business leaders from top companies across the globe. Our goal is to continue to share insights, tips, tricks and suggestions from those who have seen it all. How do they work? What keeps them up at night? What...
5/16/2012
We all know that infographics are the in, cool thing to do.
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5/15/2012
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5/14/2012
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5/11/2012
TO LINK TO POST: http://bit.ly/K6FM09
Doug Simon, President & CEO of D S Simon Productions, spoke with Elise Mitchell, President & CEO of Mitchell Communications Group, at the Counselors Academy 2012 Spring Conference about starting her own PR firm.
brightcove.createExperiences();
Elise...
5/4/2012
Get the PR Ball Rolling
Posted by Tom Gable
In the previous post, I introduced the concept of PR as a team sport. How to organize to deliver consistent, quality results for clients? How can you achieve your goals with the minimum possible resources? How to leverage time, so one hour of senior management can turn...
4/26/2012
Hating the Murdochs is a sport in some quarters. It is almost all the old British left has left. Socialism is not doing well, but loathing Thatcher and her biggest media supporters still resonates. In the case of culture secretary Jeremy Hunt, we have what looks like the perfect mirror-image foolishness from the...
4/23/2012
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4/20/2012
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