Acquire Tools, Protocols and Wisdom from Veteran Communicators for Handling the Press, Social Media, Staff, Directors and the Community in Times of Disaster

Hear and confer with communicators from facilities like yours, who will share their "war stories" and valuable crisis lessons learned

In just one-half day, you'll cover:

• A healthcare facility crisis plan template
• Top ten hospital crises you should be prepared for
• How to get your C-suite to buy into crisis planning
• Five key constituencies during a crisis and how to handle each
• How to keep your staff calm in the midst of disaster
• How to monitor---and respond to---social media chatter about your crisis
• The six stages of healthcare crisis and how to deal with each
• How to respond to aggressive (gotcha) reporters
• Common PR mistakes hospitals and medical centers make in a crisis
• Best-practice policies for preventing crisis in a healthcare facility
• Six key crisis response principles
• Role of the communications professional in leading the team
• Five primary values that should guide you during a crisis