Publicity
Build brand, buzz and blockbuster media coverage using the latest traditional and Web 2.0 techniques
Learn insiders' tips, tricks and wisdom from the industry's savviest and most experienced PR practitioners—in special reports, audio conferences, webinars and in-person events.
Consumer tech media and websites are some of the most popular specialized media going—and they have the massive readership to match. It seems almost every consumer has an interest in the latest news about smartphones, tablets, laptops and gadgets—and they turn to these influential tech media 24/7 for the information they need. Likewise, technology PR pros compete fiercely to place in these premier publications.
The journalists at these top media outlets have their fingers on the pulse of the consumer tech industry—but do you know what they're tracking . . . and do they know about your latest product, service or app? If not, what's your plan to make your story compelling and hook it to their interests? How can you convince them to cover your tech product...
Like it or not, attack journalism is alive and well. In fact, in today's wired world, all it takes is a chip on your shoulder and an Internet connection to become a muck-raking "investigative" journalist. In fact, any media exchange these days could turn into a hatchet job, because desperate media realize that controversy sells. But getting a "gotcha" email or phone call—or even just a hardball question during what you believed was a friendly interview—doesn't need to end in disaster.
Good news: This advanced PR training webinar will give you rarely revealed inside media training secrets guaranteed to immediately improve your confidence and allow you and your execs to turn the tables and handle hostile media interviews and day-to-...
What do Lady Gaga and the world's fastest growing brands share in common? Answer: They know how to build a following of loyalists—to empower customers to spread the word and create communities of engaged evangelists who help them build brand, deliver key messages via WOM and increase awareness, popularity and sales. Here's your chance to learn how smart marketers create vast cadres of "brand ambassadors"—fans who turn conversations about products or services into passionate conversations and advocacy.
Bottom line: Customer loyalty is a key competitive differentiator in today's market—and it's no longer the sole domain of CRM pros. Thanks to the rise of social media, word-of-mouth marketing and...
Here's terrific news if you and your team are committed to keeping your skills competitive and your knowledge up to the minute: Bulldog Reporter's PR University now allows you to attend every one of our 90-minute webinars—up to 60 professional development events per year—for a single, one-time $1,495 annual subscription. Why continue to pay the full price of $299 for every webinar (all 60 events could cost you up to $17,940!)? Instead of paying $299 each, you pay as little as $24.92 each! Now you can afford to give your staff the high-quality, real world PR training they deserve, all year long, for just $1,495 (you save up to $16,445). Don't ever pay "retail" again
