The New York Times Co. is girding for a legal battle that many larger organizations have avoided.
The Times is leading the defense of a diverse group of companies that use technology they assumed was free — sending text messages with Web links to mobile phones.
The technology was patented by inventor Richard J. Helferich, who filed an outline of how such a system would work with the U.S. Patent and Trademark Office in September 1997. He was granted several patents on the method, giving him the right to sue companies that use it without permission.
Since...
CoreBrand, a brand strategy and communications firm, recently released its newest brief with the Association of National Advertisers (ANA) titled Brand Revenue: Measuring the Brand's Ability to Impact Revenue. This latest ANA Insight Brief looks at how successful branding strategies can impact a company's overall market share and revenue. Specific topics include how branding drives marketing success, the importance of accountability in assessing brand value, and key data variables that need to be taken into account when looking at brand value. "To measure the brand's influence on...
The social landscape is forever evolving, but one thing remains certain in all this uncertainty — that the ability to serve customers, in the channels they wish to be served in, is critical to business success.
A recent survey carried out by Useful Social Media showed that customers now expect companies to be socially responsive: 62% of customers have used social media to raise a customer service issue, while 81% believe it is important for businesses to respond to them if they have a question or complaint on a social channel. And 60% of businesses that have increased revenues in the past six months put it down...
Funambol, a leader of white-label personal cloud solutions for mobile providers, recently published the results of a global survey of consumers asking about their views on personal cloud storage (PCS) services. The survey asked 42,500 consumers about PCS services and whether they would use a PCS service from mobile operators. Seventy-four percent said they would use a PCS service from their operator. Seventy-seven percent responded that if they used their operator's PCS service, this would make them less likely to switch operators. Seventy-four percent indicated that if they used an operator family cloud, this would make...
The Wall Street Journal promotes Mark Scheffler (mark.scheffler@wsj.com) to real-time deputy of video. He will oversee the WSJ WorldStream video platform.
Bloomberg Television hires CNNMoney.com producer Mason Cohn (mcohn13@bloomberg.net) as "Bloomberg West" producer.
Bloomberg Television hires CNNMoney.com producer Mason Cohn (mcohn13@bloomberg.net) as "Bloomberg West" producer.
Matt Krantz
Reporter, USA Today
mkrantz@usatoday.com
Based in Los Angeles, Krantz is a financial reporter for the paper's Money section. He answers a different reader's question in his daily "Ask Matt" column. His main interests are stocks, investments and exchange-traded funds. "I don't require exclusive pitches, only good ones," he says. He recently wrote about the dark side of crowd funding. See additional recent coverage here.
Reporter, USA Today
mkrantz@usatoday.com
Based in Los Angeles, Krantz is a financial reporter for the paper's Money section. He answers a different reader's question in his daily "Ask Matt" column. His main interests are stocks, investments and exchange-traded funds. "I don't require exclusive pitches, only good ones," he says. He recently wrote about the dark side of crowd funding. See additional recent coverage here.
Calysto Communications (www.calysto.com), a global social and traditional PR firm specializing in communications technologies, revealed it has formed a strategic partnership with iGR, a market strategy consultancy focused on the wireless and mobile communications industry.
The partnership allows Calysto clients to easily incorporate mobile and wireless industry research data into their Content Marketing and PR programs. It also expands the portfolio of PR and marketing content that Calysto can develop for clients (such as press releases, white papers, website copy, bylined articles, social posts and more) to include quantitative and qualitative studies, webinars, surveys, statistics and many other forms of...
Ignite Health (www.inventivhealth.com), an inVentiv Health company and leader in healthcare communications, has announced the launch of PharmaHotSpot (http://PharmaHotSpot.com), an online public network designed to stimulate discussions and allow the community to weigh in on important topics and trends in the digital healthcare space. Ignite Health launched the network in partnership with John Mack, the publisher of Pharma Marketing News, who is also known as "PharmaGuy."
Utilizing social media and online blogs, PharmaHotSpot connects established voices in the pharmaceutical marketing community with newcomers, providing a...
Kelsey McBride PR (www.kelseymcbridepr.com), an up-and-coming Los Angeles-based public relations agency, announced the company is now offering affordable public relations and book publicity services to authors nationwide. The company works with authors to create a customized targeted public relations campaign with local, regional and national media coverage.
Kelsey McBride PR secures press placements for authors to build awareness, gain credibility, and increase book sales. Kelsey McBride PR helps authors reach their target audience through book reviews, social networking, radio and TV interviews, as well as feature articles from newspapers and magazines.
The company approaches every new client with the idea...
OurStage.com, an online social platform for discovering new music, has selected Cornerstone (www.cornerstoneagency.com) for PR agency partner. Cornerstone's PR department will focus on promoting the OurStage platform through PR support, media outreach, digital communications, events and partnerships.
"Brands look to Cornerstone for a variety of reasons – their deep roots in the music industry, the creative approach they bring to campaigns and their close personal relationships with artists," said Scott Nelson, SVP Marketing of OurStage.com. "Having worked with Cornerstone closely during my time at Converse, I knew their proven ability to implement integrated PR...
