Use advanced social media marketing strategies to skyrocket visibility and sales—frontline practitioners reveal how to build loyalty, website traffic, press coverage, client engagement and satisfaction, and sales

Hear and confer with communicators from destinations like yours, as well as other social media experts, who will share their "war stories" and valuable lessons learned

In just one-half day, you'll cover:

• Best practices for using Twitter and Facebook as
  travel marketing tools
• Key elements every destination online newsroom
  and press release must have to boost press coverage
  and Google search ranking
• Which mobile marketing techniques are working best for travel and destinations
• Cultivating travel bloggers: What works and what doesn't
• Best tools for tracking online conversations and mentions of your destination---and how to respond when you don't like what you hear
• How to create a cost-effective social media strategic plan step-by-step
• Bad review on TripAdvisor or other social networks: What you can and should do about it
• How to decide which social networks are most valuable for your destination … and which you can ignore
• How to create communities of evangelists for your destination
• Which social media promotions work best to book more sales now?
• To blog or not to blog: How to assess blogging costs vs. benefits
• What should your online messaging strategy be---and how can you
  communicate it in just 140 characters?
• How to build large and loyal followings on Facebook and Twitter
• Most effective uses of online video---and what you need (and don't need) to produce your own
• And many, many more tips, tricks, trends and inside approaches